A selection of front-end and UI projects from web publishing platforms, focused on measurable performance, workflow, and consistency improvements.
Core Web Vitals Overhaul for a High-Traffic Publishing Platform
Problem
The flagship content platform was losing organic search visibility and readers on mobile due to slow, inconsistent page performance — Largest Contentful Paint regularly exceeded 4.5s and Cumulative Layout Shift flagged as “poor” on [70%] of article templates.
Role
Senior Front-End Developer — led the performance workstream, audited the rendering pipeline, and coordinated with editorial and ad-ops teams on trade-offs.
Tech stack
Next.js
React
TypeScript
Lighthouse CI
Cloudflare CDN
Measurable impact
Cut median LCP from [4.6s] to [2.1s] across the top [20] highest-traffic templates.
Reduced CLS-flagged pages from [70%] to [under 5%] by reserving space for ads and embeds.
Contributed to a [15%] lift in organic search sessions within [2] months of rollout.
AI-Assisted Design System Rollout
Problem
Four product teams were independently rebuilding the same UI patterns (buttons, forms, article cards), leading to visual inconsistency and duplicated effort across the publishing suite.
Role
Senior Front-End Developer — designed the component API, built the initial library, and used AI-assisted tooling to accelerate documentation and migration.
Tech stack
React
TypeScript
Storybook
Tailwind CSS
Claude/Copilot for codegen
Measurable impact
Shipped [40+] production-ready components adopted by [4] teams within [1] quarter.
Used AI-assisted code generation to auto-draft component docs and migration codemods, cutting rollout time by roughly [35%].
Reduced duplicate UI code across repos by an estimated [60%], measured via static analysis.
Headless CMS Migration for Editorial Workflows
Problem
Editors were blocked by a rigid legacy CMS that required engineering support for basic layout changes, slowing time-to-publish for breaking news and campaign pages.
Role
Senior Front-End Developer — built the front-end integration layer, designed flexible content models with editorial stakeholders, and led the phased rollout.
Tech stack
Next.js
Contentful
GraphQL
TypeScript
Vercel
Measurable impact
Reduced average time-to-publish for campaign pages from [2 days] to [under 2 hours].
Enabled editors to self-serve [90%] of layout changes without engineering tickets.
Maintained zero-downtime migration across [12+] content verticals.